Jean-Michel Wilmotte, president of the 2014 awards jury, commented:
"This award acknowledges outstanding design work in an international context. Peter Schreyer is awarded the Grand Prix for his design achievements. In the seven years since he first became chief of design for Kia, Peter has co-ordinated styling studios in Korea, America and Europe, and succeeded in transforming Kia's design and making it desirable.
The remarkable evolution of product design at the South Korean automotive giant is linked to Peter's commitment and know-how, which makes him one of the few well-known protagonists in contemporary automotive design."
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